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New report finds Black Friday is going to be a hub of action for retailers.
November 19, 2012
By: TOM BRANNA
Editor
Black Friday is here to stay. WSL/Strategic Retail, the leading authority on shopper behavior and trends, today revealed that one-third of American adults plan to shop Black Friday this season.The finding was announced as part of the Company’s How America Shops® Black Friday study, which found that shoppers consider Black Friday to be part of their holiday tradition, despite beliefs that they may get better deals online or on different sale days during the holidays. “Black Friday is an event,...
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